Case Study: Wings of Hope Recovery

Written By Miraj Keshwala

Key Results

✅ 200% follower growth in 1 month (IG: 200 → 400+ | FB: 600+).
✅ 100% bed occupancy within 60 days (directly tied to social/email campaigns).
✅ 400+ email subscribers (now a reliable outreach tool).
✅ Virtual tours reduced inquiry-to-lease time by 30%.

Client: Sober living home in Connecticut

Challenge: Lack of digital presence in a competitive market, low occupancy rates, and no system to announce bed openings or community events.

The Problem

  • little social media following or engagement.

  • small email list to communicate with potential residents

  • Outdated website with poor visibility of homes and intake process.

Our Solution

  1. Social Media Launch & Growth

    • Created FB/IG profiles from scratch.

    • Posted daily engaging content: testimonials, virtual home tours, event announcements.

    • Used targeted hashtags (#SoberLivingCT #RecoveryCommunity) and local partnerships.

  2. Email Marketing System

    • Built a 400+ subscriber list via website signups.

    • Sent weekly campaigns: bed openings, success stories, and community resources.

  3. Website Overhaul

    • Added clear intake forms, house photos, and 360° virtual tours.

    • Optimized for keywords like “CT sober living home” to rank locally.

Why It Worked

  • Consistency: Daily posts kept the brand top-of-mind.

  • Trust-Building: Virtual tours and testimonials eased decision-making for families.

  • Community Focus: Highlighted events (e.g., sober BBQ) fostered local support.

Miraj Keshwala